Teeth Whitening for Upper West Side (UWS) & Lincoln Center Patients
A brighter smile in a single in-office visit, at a West End Avenue office convenient to Lincoln Center — no need to build a trip downtown around it.
Medically reviewed by Dr. Boris Zusin, DDS, FAGD, MBA, MS, Diplomate, American Board of Dental Sleep Medicine (ABDSM) · Last reviewed August 21, 2026
Local to You, Not Just “In Manhattan”
Professional whitening is typically a single 30–60 minute visit, which makes it one of the easiest cosmetic treatments to fit into a normal day when the office is close by. Patients near Lincoln Center, Lincoln Square, and along Riverside Drive often pair a whitening visit with a routine cleaning, or come in specifically before an event, without losing half a day to travel.
Getting Here
Address
185 West End Ave, Suite 1G
New York, NY 10023
In the Lincoln Towers complex on West End Avenue, between West 66th and West 70th Streets.
By Subway
- 1 train to 66 St–Lincoln Center
- 1, 2, or 3 train to 72 St
By Bus
- M66 (crosstown, 66th St)
- M57 (crosstown, West End Ave)
- M11 (Amsterdam Ave)
Am I a Candidate?
Most patients with staining from food, drinks, or smoking are good candidates once any decay is addressed first. See the full candidacy details and FAQ on our Teeth Whitening page.
In-Office vs. Take-Home: Which Fits Your Timeline?
Both options use the same category of whitening gel; the real difference is speed vs. flexibility. In-office whitening delivers a visible result in a single appointment, ideal if you have an event coming up or simply want it done. Take-home trays work more gradually over one to two weeks but let you control the pace and are easy to use again later for touch-ups without booking another visit. Some patients do both — an in-office visit for the initial jump, then trays to maintain it. See the full in-office vs. at-home vs. OTC comparison for the complete breakdown, including where over-the-counter strips fit in.
A Real Whitening Result From Our West End Avenue Office
A real Zusin Dental whitening patient from the Upper West Side, before and after a single in-office treatment.
Care From a Team That Knows You
Dr. Boris Zusin is an expert in general, cosmetic, implant, and dental sleep medicine, with 30+ years of clinical experience and ongoing continuing education. Lena Zusin, RDH works alongside him to make every visit as warm and comfortable as possible.
“Drawing upon our combined skills refined through years of experience and continued education, Lena and I will do everything possible to ensure that your entire dental experience at our office is as good as possible.” — Dr. Boris Zusin
- Uncompromising clinical excellence
- Meticulous attention to detail
- A gentle approach to dentistry
FAQ: Teeth Whitening on the Upper West Side (UWS)
Yes — Dr. Boris Zusin offers in-office professional whitening at our West End Avenue office, a short trip from Lincoln Center, Lincoln Square, and the rest of the Upper West Side.
A single visit, typically about 30–60 minutes chairside — most patients are in and out on a lunch break or before work.
Yes, custom take-home trays are available too, either as your primary option or to maintain your results after an in-office treatment.
Most patients with staining from food, drinks, or smoking are good candidates, as long as teeth are free of decay first. See the full FAQ on our Teeth Whitening page for details on what whitening won't fix, like existing crowns or veneers.
It varies by diet and habits, but many patients see results hold up well for six months to a year before a touch-up is worth considering — coffee, red wine, and smoking speed up how quickly the effect fades. See our in-office vs. at-home vs. OTC comparison for how the options stack up on longevity.
Learn More From Our Blog
Serving the Upper West Side & Lincoln Center
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- Invisalign Near the Upper West Side
- Porcelain Veneers Near the Upper West Side
- Emergency Dentist Near the Upper West Side
- TMJ Treatment Near the Upper West Side
- Teeth Whitening Near the Upper West Side
- Cosmetic Dentist Near the Upper West Side
- Icon White Spot Treatment Near the Upper West Side
- Crown and Bridges Near the Upper West Side
- Non-Surgical Periodontal Treatment Near the Upper West Side
- Dental Exams & Cleaning Near the Upper West Side
- Tooth-Colored Fillings Near the Upper West Side
- Composite Bonding Near the Upper West Side
- Sleep Apnea Treatment Near the Upper West Side
- Panthera Appliance Near the Upper West Side
- Snoring Treatment Near the Upper West Side
- Dental Sealants Near the Upper West Side
Your Experience Matters To Us
5.0 out of 5 on Google (42 reviews) · 4.9 out of 5 on Zocdoc (222 reviews)
“Knowledge is an understatement when you talk about Dr. Zusin! My family and I have been patients of his for over 20 years. I always feel I am given the best advice and never pressured into any unnecessary treatment.”
Faina S. · View on Google →
“I tried a couple different dentists in NYC and Zusin Dental is the best. They are thorough, they don't try and upsell you services you don't need, and they offer appointments on Saturday. The best cleaning I ever had!”
Gordon T. · View on Google →
“Routinely SUPERB level of care, including Dr. Zusin having made himself available for emergent care when needed. The office is always spotlessly clean and there is no waiting at appointment time. Pain-free dentistry!”
Anil N. · View on Google →
“I have never experienced pain with Dr. Zusin. For a practice in busy Manhattan, their office has a small town feel, very relaxed and personable. Lena is always quick to respond to appointment requests or changes.”
Molly P. · View on Google →
“Dr. Zusin is the best dentist! I have been visiting his office for the majority of my life. He has expertly performed teeth whitening and Invisalign, and continued to save my teeth after I chipped my two front teeth.”
Sasha S. · View on Google →
“The West End office is state of the art and very relaxing. Dr. Zusin and Lena are a great team. No matter the dental problem you will get the best results. I highly recommend them.”
Domingo Q. · View on Google →
Ready to Get Started?
You will never be treated like a statistic at Zusin Dental. Let's talk about what's right for you.
Schedule Your Visit Call 212-877-7475