Cosmetic Dentist for the Upper West Side (UWS) & Lincoln Center
A West End Avenue cosmetic dentist for Upper West Side (UWS) and Lincoln Center patients — whitening, bonding, veneers, and full smile makeovers, all planned and delivered in one place instead of split across specialists around the city.
Medically reviewed by Dr. Boris Zusin, DDS, FAGD, MBA, MS, Diplomate, American Board of Dental Sleep Medicine (ABDSM) · Last reviewed August 21, 2026
Local to You, Not Just “In Manhattan”
Cosmetic dentistry covers a wide range, from a single whitening visit to a multi-step smile makeover spanning several months. Patients near Lincoln Center, Lincoln Square, and throughout the Upper West Side choose a local cosmetic dentist specifically because most cosmetic plans involve more than one visit — a consultation, the procedure itself, and sometimes a follow-up check — and keeping all of that in one nearby office means it doesn't compete with a workday or a performance schedule.
Getting Here
Address
185 West End Ave, Suite 1G
New York, NY 10023
In the Lincoln Towers complex on West End Avenue, between West 66th and West 70th Streets.
By Subway
- 1 train to 66 St–Lincoln Center
- 1, 2, or 3 train to 72 St
By Bus
- M66 (crosstown, 66th St)
- M57 (crosstown, West End Ave)
- M11 (Amsterdam Ave)
Am I a Candidate?
If you're not currently satisfied with the look of your smile due to staining, chips, gaps, crowding, or missing teeth, a consultation can help determine which treatment (or combination of treatments) fits your case. Use the guide below to get a sense of where you might start.
Which Cosmetic Treatment Fits Your Concern?
Cosmetic dentistry isn't one procedure — the right starting point depends on what's actually bothering you.
Discoloration or staining
The most common concern and often the easiest fix. See Teeth Whitening, UWS.
A chip, small gap, or minor shape issue
Usually correctable in a single visit without reshaping healthy tooth structure. See Composite Bonding, UWS.
Multiple concerns on the same tooth, or longer-lasting coverage
Color, shape, and durability addressed together with a custom porcelain shell. See Porcelain Veneers, UWS.
White spots after braces or Invisalign
A no-drill option most general dentists in this part of Manhattan don't offer. See Icon® White Spot Treatment, UWS.
Several of the above, or a full smile plan
A coordinated plan combining whitening, bonding, veneers, crowns, or implants under one digital smile design. See the full Smile Makeover page.
Not sure which category your case falls into? That's exactly what a consultation is for — we'll tell you plainly which option fits rather than defaulting to the most expensive one.
A Real Cosmetic Case From Our West End Avenue Office
A real Zusin Dental cosmetic dentistry patient from the Upper West Side: crowded, uneven teeth restored, before and after.
Care From a Team That Knows You
Dr. Boris Zusin is an expert in general, cosmetic, implant, and dental sleep medicine, with 30+ years of clinical experience and ongoing continuing education. Lena Zusin, RDH works alongside him to make every visit as warm and comfortable as possible.
“Drawing upon our combined skills refined through years of experience and continued education, Lena and I will do everything possible to ensure that your entire dental experience at our office is as good as possible.” — Dr. Boris Zusin
- Uncompromising clinical excellence
- Meticulous attention to detail
- A gentle approach to dentistry
FAQ: Cosmetic Dentistry on the Upper West Side (UWS)
Yes — Zusin Dental is located at 185 West End Ave, Suite 1G, New York, NY 10023, inside the 10023 zip code on the Upper West Side. Dr. Boris Zusin provides cosmetic dentistry — whitening, bonding, veneers, and full smile makeovers — for patients in 10023 as well as the neighboring 10024, 10025, and 10069 zip codes.
Yes — Dr. Boris Zusin is a cosmetic dentist practicing entirely at our West End Avenue office, convenient to Lincoln Center and the rest of the Upper West Side.
A single treatment — whitening, one bonding repair, a veneer on one tooth — addresses one concern on its own. A smile makeover is a coordinated plan combining several of these (or restorative work like crowns) when multiple concerns are involved. Neither is inherently “better” — it depends on what you're starting with. See the full Smile Makeover page for how we plan a multi-treatment case.
Yes — many patients start with the treatment that bothers them most (often whitening or a single veneer) and add on from there once they see the results, rather than committing to a full plan up front.
Yes — see our financing options page for the details. It's worth discussing at your consultation so the treatment sequence can be planned around what makes sense for your budget, not just the ideal clinical order.
Learn More From Our Blog
Serving the Upper West Side & Lincoln Center
- Dental Implants Near the Upper West Side
- Invisalign Near the Upper West Side
- Porcelain Veneers Near the Upper West Side
- Emergency Dentist Near the Upper West Side
- TMJ Treatment Near the Upper West Side
- Teeth Whitening Near the Upper West Side
- Cosmetic Dentist Near the Upper West Side
- Icon White Spot Treatment Near the Upper West Side
- Crown and Bridges Near the Upper West Side
- Non-Surgical Periodontal Treatment Near the Upper West Side
- Dental Exams & Cleaning Near the Upper West Side
- Tooth-Colored Fillings Near the Upper West Side
- Composite Bonding Near the Upper West Side
- Sleep Apnea Treatment Near the Upper West Side
- Panthera Appliance Near the Upper West Side
- Snoring Treatment Near the Upper West Side
- Dental Sealants Near the Upper West Side
Your Experience Matters To Us
5.0 out of 5 on Google (42 reviews) · 4.9 out of 5 on Zocdoc (222 reviews)
“Knowledge is an understatement when you talk about Dr. Zusin! My family and I have been patients of his for over 20 years. I always feel I am given the best advice and never pressured into any unnecessary treatment.”
Faina S. · View on Google →
“I tried a couple different dentists in NYC and Zusin Dental is the best. They are thorough, they don't try and upsell you services you don't need, and they offer appointments on Saturday. The best cleaning I ever had!”
Gordon T. · View on Google →
“Routinely SUPERB level of care, including Dr. Zusin having made himself available for emergent care when needed. The office is always spotlessly clean and there is no waiting at appointment time. Pain-free dentistry!”
Anil N. · View on Google →
“I have never experienced pain with Dr. Zusin. For a practice in busy Manhattan, their office has a small town feel, very relaxed and personable. Lena is always quick to respond to appointment requests or changes.”
Molly P. · View on Google →
“Dr. Zusin is the best dentist! I have been visiting his office for the majority of my life. He has expertly performed teeth whitening and Invisalign, and continued to save my teeth after I chipped my two front teeth.”
Sasha S. · View on Google →
“The West End office is state of the art and very relaxing. Dr. Zusin and Lena are a great team. No matter the dental problem you will get the best results. I highly recommend them.”
Domingo Q. · View on Google →
Ready to Get Started?
You will never be treated like a statistic at Zusin Dental. Let's talk about what's right for you.
Schedule Your Visit Call 212-877-7475